基于桂林地域特色文化的旅游纪念品设计
摘 要：文章以桂林地域特色文化为切入点，探析地域文化背景下旅游纪念品设计的新思路。通过对桂林地域文化的分析，归纳提取其中具有代表性的文化元素，对这些元素进行深入挖掘，找寻其与旅游纪念品设计的契合点，并以象鼻山为例进行设计实践，将其地域特色文化通过旅游产品呈现出来，为桂林旅游纪念品设计提供借鉴与参考。
关键词：桂林；地域特色文化；旅游纪念品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)07-0129-02
Abstract：Taking Guilin regional characteristic culture as the breakthrough point, this article analyzes the new ideas of tourist souvenir design under the background of regional culture. Through the analysis of Guilin's regional culture, the representative cultural elements are summarized and extracted, and these elements are deeply excavated to find the conjunction with the design of tourist souvenirs. Taking Elephant Trunk Hill as an example, the design practice is carried out to present its regional cultural characteristics through tourism products, so as to provide reference for the design of tourist souvenirs in Guilin.
Key Words：Guilin; Special Regional Culture; Souvenirs; Design
