嘉兴市文化创意产品设计研究
摘 要：为促进嘉兴红船文化与越剧艺术的传播，丰富大众的精神生活。本文调研了嘉兴市文化创意产品的用户特征、设计方式与产品功能，发现已有产品存在产品受众范围有限、设计方式较为传统以及不同类型的产品设计互不融合等问题。然后针对具体问题提出吸引年轻群体的关注、结合现代工艺技术进行产品设计、尝试融合不同类型的产品设计等策略。最后围绕茶文化，融入了嘉兴特有元素，设计了红船茶具和卡通戏角茶叶包装两款文化创意产品。
关键词：嘉兴；文化创意产品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)07-0145-02
Abstract： In order to promote the dissemination of Jiaxing Red Boat Culture and Shaoxing Opera art, and enrich the spiritual life of the public. This paper investigated the user characteristics, design methods and product functions of cultural and creative products in Jiaxing City, and found that existing products had problems such as "limited product audience range, non-integration of traditional design methods and different types of product designs". In view of specific problems, it proposed to attract the attention of young groups. Combined with modern technology for product design, try to integrate different types of product design strategy. In the design process, the unique elements of Jiaxing were integrated around the tea culture, and two products of red boat tea set and cartoon tea package were finally designed.
Key Words：Jiaxing; culture and creative Products; design
