基于用户体验的高校校园融合社交APP设计研究
摘 要：随着移动互联网技术的普及和互联网社交方式的发展，国内高校的校园文化建设也逐渐向信息化转变。文章以大学生的互联网社交心理为出发点，分析用户体验五要素在高校校园社交APP中的表现和应用。通过对大学生的社交需求进行调研分析，建立Persona人物模型，构建高校校园融合社交APP的产品原型和功能框架，对APP的交互功能和界面视觉进行深入设计。根据“5E”可用性测试原则，高校校园融合社交APP能够满足大学生的校园社交需求，在实用性和价值性上具有良好的用户体验。通过文章的研究，以期为高校校园数字化产品提供新的设计思路和参考方向。
关键词：用户体验；高校校园融合社交；交互原型；社交心理；APP设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)08-0085-02
Abstract：With the popularization of mobile Internet technology and the development of Internet social networking, the campus culture construction of domestic colleges and universities is gradually transforming to informationization.Based on the Internet social psychology of college students, analyzes the performance and application of the five elements of user experience in campus social APP. Through the investigation and analysis of the social demands of college students, the model of Persona was established, the pain points of the users were captured, the product prototype and functional framework of campus integrative social APP were constructed, the interactive function and interface vision of the APP were deeply designed. According to the principle of "5E" Usability Testing, campus social APP can meet the demands of college students' social, on the practicality and value has a good user experience. Through the research of this paper, it is expected to provide new design ideas and reference direction for campus digital products.
Key Words：user experience; campus integrative social; interaction prototype; social psychological; APP design
