基于交互式理念的雪糕包装设计——以“雪人”雪糕为例
摘 要：本文以改善雪糕包装为目的，首先对雪糕包装的现存问题进行分析；其次基于交互式理念归纳，总结出以消费者为中心、以实用性为基础、增强趣味性和个性化的包装设计原则；最后以“雪人”雪糕为例，进行基于交互式理念包装设计实践，使包装能满足消费者在精神和情感上的需求。通过本文的研究，以期优化雪糕包装设计，给消费者带来更美好的体验。
关键词：交互；雪糕；包装设计
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2021)09-0058-02
Abstract：This article aims to improve the packaging of ice cream. First, it analyzes and summarizes the existing problems of ice cream packaging. Secondly, based on the interactive concept, it summarizes the packaging design principles that are consumer-centric, practicality-based, and more interesting and personalized. Finally, the "Snowman" ice cream packaging was designed and practiced to meet the spiritual and emotional needs of consumers. Through the research of this article, we hope to optimize the ice cream packaging design based on the interactive concept, so that the packaging can bring a better experience to consumers.
Key Words：Interactive; ice cream; packaging design
