产品外观的再设计研究
摘 要：面对整个社会“时尚”消费市场的不断升级，企业需要优化产品外观，以此满足现代大众的审美需求。文章以产品外观设计为切入点，分析、解读产品外观再设计的必要性，一方面为企业的产品研发创新拓宽道路，提升产品的附加值与企业核心竞争力；另一方面为社会大众消费带来更多新的体验，以此带动整个社会的发展。
关键词：产品；外观；再设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)09-0065-02
Abstract： In the face of the continuous upgrading of the "fashion" consumer market in the whole society, enterprises need to optimize product research and development and appearance design to meet the pleasure experience of the era. The article takes the product appearance design as the breakthrough point, analyzes, interprets the product appearance redesign necessity, on the one hand broadens the road for the enterprise product research and development innovation, enhances the product added value, enhances the enterprise core competitive power; on the other hand, brings more new experience for the social mass consumption, thus drives the whole society development.
Key Words：Product; Appearance; re-design
