乡土玩具题材在文化创意产品设计中的应用
摘 要：在文化创意产业蓬勃发展的中国，随着政策落实振兴地方与乡村，乡土文化逐渐进入了大众的视野。文化创意市场对于乡土题材的文化创意产品需求逐渐增强。文章首先介绍了乡土玩具的概念、特点及价值，然后分析了乡土玩具题材在文化创意产品设计中的应用意义，最后探讨了乡土玩具题材在文化创意产品设计中的应用方法。以期为乡土玩具题材在文化创意产品设计中的应用提供参考。
关键词：乡土玩具；文化创意产品设计；应用方法
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)11-0152-02
Abstract：In China, where cultural and creative industries are booming, with the implementation of policies to revitalize local and rural areas, folk culture has gradually entered the public's vision. The cultural and creative market has increased demand for cultural and creative products with folk themes. This paper first introduces the concept, characteristics and value of local toys, then analyzes the application significance of local toy theme in cultural and creative product design, and finally discusses the application method of local toy theme in cultural and creative product design. Through the research of this article, it provides a reference for the application of local toy theme in the design of cultural and creative products.
Key Words：Local Toys; Cultural and Creative Product Design; Application Method
