面向新媒体时代的文化创意产品设计开发
摘 要：在新媒体时代下，文化创意产品设计开发是文化创意产业链的重要环节，但文化创意产品设计仍然存在诸多问题，文化创意产品缺少艺术性与实用性，以及新媒体技术的融合开发。基于此，文章从新媒体的特征、文化创意产品的现状、新媒体时代下文化创意产品的策略，以及新媒体时代下文化创意产品的实例分析四个方面进行阐述，以期促进文化创意产品在新媒体时代下的发展。
关键词：新媒体；文化创意产品；博物馆文化创意；文化传承；交互技术
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2022)01-0123-02
Abstract：In the era of new media, the design and development of cultural creative products is an important link of the cultural creative industry chain, but there are still many problems in the design of cultural creative products, and cultural creative products lack the combination of artistry and practicality and the integrated development of new media technology. Based on this, the paper expounds the characteristics of new media, the current situation of cultural and creative products, the strategies of cultural and creative products in the new media era, and the case analysis of cultural and creative products in the new media era, so as to promote the realization of the significance and functionality of cultural and creative products in the new media era.
Key Words：New Media; Cultural and Creative Products; Museum Cultural Creation; Cultural Inheritance; Interactive Technology
