“刘三姐”人文符号与“桂林三宝”产品融合的创意设计
摘 要：二维动画是综合多种艺术手法，利用各种活动影像技术，创作出动态的影像来表达艺术内容。动画就是一种追求艺术美感的艺术形式，同时也是一门综合性艺术。优秀的动画作品要能给观众艺术的美感，从而得到他们的认同和欣赏。
“刘三姐”是广西壮族家喻户晓的歌仙，她勤劳、勇敢，歌声动人，在广西留有大量与之相关民间故事，已成为代表广西壮族文化的一种特殊艺术。
桂林三宝指的是桂林三花酒、桂林辣椒酱、桂林豆腐乳这三种桂林传统手信。桂林三花酒味道香醇，工艺特殊，历史源远流长，是中外游客喜爱佳品；桂林豆腐乳颇负盛名，是白腐乳的代表；桂林辣椒酱风味独特，采用传统山涧辣椒，以独特辣味远近驰名。本课题研究的是如何将“刘三姐”人文符号与“桂林三宝”进行创意动漫结合。
关键词：刘三姐；桂林三宝；动画制作；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2017)10-0025-02
Abstract：two dimensional animation is a combination of a variety of artistic techniques, the use of a variety of active image technology, create dynamic images to express artistic content. Animation is a kind of art form which pursues artistic beauty, and it is also a comprehensive art. Excellent animation works to give the audience the aesthetic feeling of art, so as to get their recognition and appreciation.
"Liu Sanjie" is the singer of Zhuang Nationality in Guangxi known to every family her hard-working, brave, singing and moving, in Guangxi have a lot of related folktales, has become a kind of special art on behalf of the Guangxi Zhuang culture.
Sambo Guilin refers to the Guilin, Guilin, Guilin Huajiu three chili sauce, bean curd of these three kinds of traditional Guilin souvenirs. Guilin 3 Huajiu taste mellow, special technology, has a long history, is the Chinese and foreign tourists Jiapin; Guilin fermented bean curd and famous, is representative of the Guilin white pickled tofu; chili sauce flavor, the traditional mountain pepper, with unique spicy famous. The subject of this study is how to combine the "Liu Sanjie" Humanistic symbols and "Guilin Sambo" for creative animation.
Key Words：Liu Sanjie; Guilin Sambo; animation production; design
